Detailing four popular internet services businesses, this innovative guide shows aspiring online entrepreneurs how to take their enthusiasm for the Internet and turn it into a lucrative business. Our experts take online enthusiasts step by step, and teach them how to take the basics of building a business, including writing a business plan, conducting market research, advertising, and generating publicity, and apply them to an Internet service. Interviews with successful online business owners provide insider tips for attracting visitors, and exclusive techniques for generating income from advertisers, promotions, and affiliate links. This cutting-edge guide provides everything online enthusiasts need to know to start a profitable online service venture.

Join The New Net Revolution

With such a large and varied internet audience, there's still plenty of room for new internet businesses. The widespread adoption of high-speed internet access is especially important to note: The use of broadband is one of the driving factors behind a new wave of internet technologies—and companies that take advantage of those technologies. Often referred to as Web 2.0, this new era of internet innovation is driven by user-generated content. The web is no longer on a par with newspapers or TV; it's not a collection of static pages that users read or shows that they watch. In today's 2.0 world, the web is interactive. Users generate content and share it with others. Users take content from one site and mix it with content from another site, only to post the result on a third site.

Consider the site many consider to be the epitome of success in the Web 2.0 world: YouTube, which allows almost anyone to upload a video and share it with the world. Viewers can then interact with the video by adding their comments or posting it on their own blog, social networking page or personal website. Created in early 2005, YouTube was acquired in late 2006 by Google. The price? $1.65 billion. Yes, that’s billion, as in one thousand million dollars.

Your company may not make billions of dollars, but—clearly—there’s money to be made on the internet.

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