The 10-Minute Marketer's Secret Formula - Audio Book

4 CD Set, 3 Hours 23 Minutes

If you're trying to attract customers who are beyond a 10-minute drive of your business--STOP! Mass marketing is a waste of time and money, and you're missing out on a chance to make bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing, in The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing.

Feltenstein, sounding the battle cry of his mentor, McDonald's founder Ray Kroc, that "it's all local," makes a powerful argument for focusing your marketing efforts in your own backyard. He describes how to successfully compete against bigger companies, enormous ad budgets and million-dollar campaigns. Plus, he has the knowledge and experience to back up his claim--he helped build McDonald's sales through strategic local marketing, one neighborhood at a time. It may sound like a revolutionary concept, but it's rooted in centuries-old retail practices. This tactic is already being used with tremendous success by an elite group of retailers like Starbucks and WalMart. Feltenstein's instructive guidebook is essential reading for any entrepreneur!

About the Author:
Tom Feltenstein (Palm Beach, FL) has counseled some of the world’s best-known retailers, E-stores, hotels and restaurants, including Ben & Jerry’s, Texaco, Brunswick Bowling Alleys, Hyatt Hotel and Resorts, Subway and Mortons. He has written nine books previously and shared his insight and expertise on CNN’s Larry King Live, the David Letterman Show, “Lou Dobbs” Moneyline and numerous other TV and radio programs nationwide. He has been extensively quoted as well as the subject of feature articles in countless newspapers and publications, including The Wall Street Journal, US News and World Report, USA Today, The Washington Post and Entrepreneur Magazine.