Product Description
The Ultimate Marketing Calculator contains 39 essential marketing calculations to help you analyze your marketing strengths. In one integrated Excel workbook, you can easily select one of the many marketing work sheets from the main menu to create precise marketing calculations for your business. From forecasting and budgeting to direct advertising, marketing, pricing and competitive analysis, Ultimate Marketing Calculator covers it all.
Included in the program:
Lifetime value of customers
Price estimates for goods and services
Marketing and sales ratios and metrics such as:
- Selling expense ratio
- Inventory turnover
- Markups and mark-downs
- Average collection period
Cost to acquire a customer, cost of coupon promotions and promotional payback analysis
New economy metrics such as e-mail ROI, forecasted e-mail sales and website traffic
Score card and similar comparative analyses such as:
- Business strength analysis
- Competitive analysis
- Marketing scorecard
- Market attractiveness analysis
*Software will be shipped in cardboard sleeve and not in retail box shown.
System Requirements
- Windows 95, Windows 98, Windows Me, Windows NT 4.0, Windows 2000
- Microsoft Excel 97 or Microsoft Excel 2000 or Microsoft Excel XP
- Internet Explorer 4.0 or higher (Internet Explorer 5.0 recommended), Netscape 4.06 or higher
Technical Support
support@templatezone.com, (617) 441-3171
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