Book Excerpt
WHAT IS A CRAFT?
In this book, craft refers to any handmade item that can be given as a gift or sold—and if you've attended a crafts fair, you may have been surprised by what craftspeople sell and what people are willing to buy. The unpredictability of the crafts market is one of the intriguing and challenging aspects of the business.
In Craft Today: Poetry of the Physical, Paul J. Smith writes, "In its broadest sense craft refers to the creation of original objects through an artist’s disciplined manipulation of material. Historically craft was identified with producing objects that were necessary to life. Modern industrialized society eliminates the need to make by hand essentials for living. The term craft now must be defined in the context of a society that focuses on greater efficiency by technological achievement."
The question of whether crafts are art or a separate medium may never be definitively answered. In The Crafts of the Modern World, Rose Slivka writes, "Throughout their long history, crafts have produced useful objects which are later considered fine art. Time has a way of overwhelming the functional value of an object that outlives the men who made and used it, with the power of its own objective presence—that life-invest quality of being that transcends and energizes. When this happens, such objects are forever honored for their own sakes—they are art."
Of course, for someone wanting to start a crafts business, the question of whether the products are art may not be particularly important. A more critical question is whether you can make money.
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