Personal trainers aren't just for the rich and famous anymore. More and more regular folks are turning to them for help getting in shape. As a result the fitness industry is booming and there's a tremendous demand for personal trainers. Our guide shows you how to make a healthy living meeting that demand.

We start with an overview of the personal training industry, then we take a look at the market, who is using personal trainers and why, and what services trainers are offering. Then we go through the step-by-step process of setting up and running your new venture. You learn about basic requirements and startup costs, day-to-day operations, and what to do when things don't go according to plan. You gain a solid understanding of the sales and marketing process, as well as how to track and manage the financial side of your business. Through the book, you hear from industry experts, as well as personal trainers who have built successful operations and are eager to share what they've learned in the process.

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Chapter 1

There has never been a more exciting time to be involved in the fitness industry. The opportunities for qualified professionals who also understand how to run a business are virtually unlimited.

Take a look around. Obesity is an epidemic. People of all ages are spending too much time in front of computers and televisions, and this increasingly sedentary lifestyle is taking a tremendous toll on their health. The good news is that baby boomers and even senior citizens are seeing the value of getting in shape and are doing something about it. Parents are looking for ways to provide positive role models for their children. Doctors and managed care organizations have recognized that diet and exercise are an important part of keeping people healthy and avoiding unnecessary health-care costs. Even companies are realizing that healthy, fit employees are more productive. These are all reasons why more and more people are turning to personal trainers to help them develop, implement and stick to a fitness program.