You’re great at what you do. Your customers and clients are crazy about the products or services you provide. But unless you specialize in marketing, you could probably use a little help in that department. Whether you’ve been in business three days or three decades, this guide gives you the marketing firepower you need to satisfy your customers, attract prospects, boost your profits and blast the competition.

You get step-by-step guidance through the essentials of marketing and sales strategies, customer database marketing, advertising, public relations and budgeting, with no jargon — just the facts and information you need to get the job done. Plus you learn how to:

Think Like A Marketing Guru

If you can develop true marketing vision, you’ll transform your business. You’ll establish a tight bond with your customers that will be impossible for your competitors to break.

Look around us in turn-of-the-millennium America. The marketing concept is the dynamo of our consumer culture: It’s the realization that pleasing the customer is central to business success. The success of marketing is a large part of why we and the rest of the developed world enjoy the abundance that we do.

We tend not to realize the enormous impact marketing has made on us, and it’s easy to forget that marketing, the careful union of the consumer’s needs and the products and services that satisfy those needs, has not always existed as it does today. We are very fortunate. We enjoy high-quality and affordable foods and exotic taste treats from around the world. For a modest expenditure, we can buy electronics unimaginable a generation ago. Through books, magazines, television and the Internet, we browse in an evening more information than Horatio ever dreamt of in his philosophy. Marketing is one of the key catalysts of this abundance.