This guide is packed with everything you need to know to launch a successful online venture.

Plus, along the way you learn the secrets of some of today's most successful cyber entrepreneurs, including NetFlix's Reed Harris, Autobytel's Rick Post, Proflowers' Jared Polis, Newegg.com's Howard Tong and many others.

This is great way to start a retail business without spending a ton of cash, or if you already have an established business, a website offers you an extremely cost-effective way to reach millions of additional customers. Either way, the internet offers tremendous opportunities for success, and our guide is the place to start.

Chapter 1

This is it—your chance to strike it very rich because suddenly, the Internet has changed all the rules. For a half-century, the big players in business, from IBM to Exxon, dominated the game, leaving little room for newcomers to move to the top of the heap. Then in 1994 a little start-up named Netscape introduced a Web browser, and the race for cash was on. Amazon, eToys, Wine.com, e-Trade, Motley Fool, ChannelPoint, Monster.com—today, they are billion-dollar businesses, but where were they five years ago? Out of nowhere these companies, and hundreds more, have emerged to challenge the gods of commerce. They are succeeding because the new rules favor small companies that are flexible, smart, tough and ultra-quick to react to changing market conditions.

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