Every year countless people pay to attend seminars to learn how to do everything from manage stress to use a computer. Regardless of the topic, people who promote these seminars are making tremendous amounts of money--and you can, too.

Seminar promotion offers you two paths to business success: If you're already a public speaker, you can turn your expertise into profits by promoting yourself, or, if you'd rather stay behind the scenes, you can organize and promote seminars by other speakers.

Either way, this guide shows you how to plan seminars from start to finish. You learn how to:

Seminar Production Pizazz

The seminar business is big these days, in demand by individual consumers, organizations, associations, small businesses and giant corporations alike. And although it’s a fairly young industry, having really come into its own within the last two decades, it’s primed for continued growth and success.

This chapter explores the flourishing seminar business—a sort of in-your-lap TV news magazine report without the commercials. We’ll delve into the steadily rising economic success of the field, dip into its secrets and—unlike any TV news magazine—help you decide whether it’s the business for you!