What began as a small cottage industry in Southern California has blossomed into a thriving nationwide business where people just like you are earning big bucks.

Auto detailers go over a car in detail, waxing and polishing the paint, chrome and wheels and thoroughly cleaning the seats and upholstery until the car has a like-new showroom shine. Startup costs are minimal, which makes auto detailing a terrific business if you're an entrepreneur on a shoestring budget.

Plus, there are two ways to make money: First, by detailing cars in volume still in the dealers' showrooms. Second, by detailing private parties' cars. If you like cars (and working for yourself), an auto detailing service may be the business for you.

This guide makes an ideal homebased business.

When it comes to an industry with wide-open opportunities for enterprising small-business owners, auto detailing ranks right up there with the best of them. And it's no wonder that Americans’ passion for cars, coupled with busy, fast-paced lifestyles that leave them with little time to take care of those vehicles properly, has created an environment rife with potential for today’s aspiring detailer. Just consider this: A recent survey by carlove.org indicated that 84 percent of American car owners love or like their cars, but only 15 percent of those take excellent care of the object of their affection. Does that mean the other 69 percent could be your customers? You bet! In fact, the 2002 International Carwash Association Study of Consumer Car Washing Attitudes and Habits showed that 42 percent of exterior carwash customers would wash their cars more often if they were offered a “portering” option (12 percent), if they had more time (17 percent), or if it took less time (13 percent). A professional detailer can meet all these requirements.

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